• Bill Walker

Go Ask Dad!

With Father's Day a few days away, Gillette (the razor company) is running a T.V. ad titled, 'Go Ask Dad.'

The message is that boys/young men should stop turning to their iphones for answers to their most pressing questions and go ask dad instead. The larger message is that too much time on our iphones takes away from time we could be spending with the most important people in our lives.

The ad states that 84 percent of male teens turn to their phone to answer their questions, while only 13 percent ask their dads. Translation: Almost ALL male teens find the answers to their life questions/situations on their phone, and almost NO teens go to their dads for advice about important life issues. This is a very dangerous trend, and I use the word ‘dangerous’ intentionally.

As the commercial continues, each of the young men interviewed in the ad is then given a chance to test a personal assistant-like app that will answer their questions. In the end, the voice of the app is revealed to be the father of each young man.

The ad cleverly celebrates Father's Day by showing young men that the advice they can get from their dad is far more valuable than anything that they will find on their phones.

Gillette is to be commended for this positive family message. The iphone has replaced television and music combined as the greatest source of influence and guidance in the lives of the young people today. Current trends show no change for future generations.

The danger is obvious, especially from a Christian parent perspective.

*Who are the individuals/organizations supplying these iphone-accessed sources of information?

*What are their motives and agendas in providing this information?

*Is the information even true and trustworthy?

*Is the information in opposition to your own parental beliefs that you have taught your children?

*Is the information in opposition to the teachings of God and the Bible?

#dad #cellphones #boys